Resume Bullets: Jordan Ellis
Quick Take
Your strongest real numbers were missing from your resume: Instagram growth from about 4,000 to 11,000 followers, a newsletter list of about 25,000 subscribers, and 3 product launches. They now lead your Brightline bullets. Every bullet also starts with an action verb instead of "Responsible for" or "Helped with," and the wording targets a Digital Marketing Manager role at a CPG brand (social growth, email, product launches, retail promotions, performance reporting). To keep you on one page, Brightline has 5 bullets and Target has 3. Fill each [bracket] with your real number, or delete the bracketed part if you can't find one.
Role-by-Role Rewrite
Marketing Coordinator, Brightline Foods (Mar 2021 – Present)
| Original | Improved | Why it's stronger |
|---|---|---|
| Responsible for managing company Instagram and Facebook | Manage brand Instagram and Facebook accounts, nearly tripling Instagram followers from about 4,000 to 11,000 between 2021 and 2023 through [key tactic, e.g., Reels series or influencer posts] | Real growth number leads |
| Helped with new product launches | Contribute to launch marketing for 3 new snack products in 2023, delivering [launch assets, e.g., social, email, retail materials] that supported [result, e.g., $ first-year sales or # retail doors] | Specific scope and launch count |
| Worked with sales team on in-store promotions | Collaborate with the sales team to execute in-store promotions across [# retail accounts/stores], driving [X% sales lift] during promotion periods | Shows cross-functional retail impact |
| Wrote weekly email newsletter | Write a weekly email newsletter for about 25,000 subscribers, achieving [X%] average open rate and [X%] click-through rate | Audience size shows reach |
| Made reports on campaign performance | Track campaign performance in [analytics tools] and compile [weekly/monthly] reports that informed [decision, e.g., content or budget changes] | Data-driven, decision-focused |
Sales Associate, Target (Jun 2018 – Feb 2021)
| Original | Improved | Why it's stronger |
|---|---|---|
| Helped customers find products / Ran the register (merged) | Assisted [# customers/shift] shoppers with product questions and checkout, providing fast, accurate register service in a high-volume retail store | Merged, adds scope |
| Restocked shelves and organized displays | Maintained fully stocked shelves and organized merchandise displays, keeping products easy for shoppers to find | Retail shelf insight, relevant to CPG |
| Trained new employees / Employee of the month (from your notes) | Earned Employee of the Month in 2020 and trained approximately 6 new hires on store procedures | Adds recognition and a leadership signal |
Numbers to Find
Brightline Foods
- [key tactic behind Instagram growth]: Think about what changed when followers jumped, such as a content format, giveaway, or creator collab. Instagram Insights can show which posts drove follows.
- [launch assets]: List what you actually made or ran for the 3 launches. Check your project files or launch calendars.
- [launch result: $ sales or # retail doors]: Ask sales or your manager for first-year sales or store count. If you can't get it, delete this part.
- [# retail accounts/stores]: Check promo calendars or sales team decks for how many stores or chains ran the promotions.
- [X% sales lift]: Sales recap reports often compare promo weeks to baseline. A conservative estimate is fine only if you can explain it in an interview.
- [X%] open rate and [X%] click-through rate: Pull 6–12 month averages from your email platform's reporting dashboard.
- [analytics tools]: List only tools you actually use, such as Meta Business Suite, Google Analytics, or your email platform.
- [weekly/monthly]: Note how often you send reports.
- [decision informed by reports]: Recall one time your report changed something, like shifting posting times or reallocating budget.
Target
- [# customers/shift]: A rough, honest estimate is fine, such as "40+," based on a typical shift.
- Confirm "approximately 6" new hires: You said "maybe 6." Keep "approximately" unless you can confirm the exact number.
Copy-Paste Version
Marketing Coordinator, Brightline Foods (Mar 2021 – Present)
- Manage brand Instagram and Facebook accounts, nearly tripling Instagram followers from about 4,000 to 11,000 between 2021 and 2023 through [key tactic, e.g., Reels series or influencer posts]
- Contribute to launch marketing for 3 new snack products in 2023, delivering [launch assets, e.g., social, email, retail materials] that supported [result, e.g., $ first-year sales or # retail doors]
- Collaborate with the sales team to execute in-store promotions across [# retail accounts/stores], driving [X% sales lift] during promotion periods
- Write a weekly email newsletter for about 25,000 subscribers, achieving [X%] average open rate and [X%] click-through rate
- Track campaign performance in [analytics tools] and compile [weekly/monthly] reports that informed [decision, e.g., content or budget changes]
Sales Associate, Target (Jun 2018 – Feb 2021)
- Assisted [# customers/shift] shoppers with product questions and checkout, providing fast, accurate register service in a high-volume retail store
- Maintained fully stocked shelves and organized merchandise displays, keeping products easy for shoppers to find
- Earned Employee of the Month in 2020 and trained approximately 6 new hires on store procedures
Optional Extras
- Show any leadership, since it's a Manager role. If you've directed freelancers or agencies, mentored interns, or owned a channel strategy end to end, add it as a Brightline bullet. Your current bullets show strong execution but little ownership or leadership.
- Add paid social if it's true. CPG digital marketing man