Google Business Profile Post Pack: Paws & Suds
Quick summary: This pack has 10 posts: 1 Event (Saturday bookings starting May 4), 1 Offer (NEWPUP, $10 off first groom), and 8 Updates covering every service. Post once a week for about 10 weeks. The Event and Offer go first so they run before May 4 and June 30.
Assumption: You start posting in the week before May 4. If you start later, change "Starting May 4" to "Now booking Saturdays" in Post 1.
Posting schedule
| Week | Post # | Type | Topic | Suggested CTA button |
|---|---|---|---|---|
| 1 | 1 | Event | Now booking Saturdays from May 4 | Book |
| 2 | 2 | Offer | $10 off first groom (NEWPUP) | Book |
| 3 | 3 | Update | Full groom spotlight | Book |
| 4 | 4 | Update | How mobile grooming works | Book |
| 5 | 5 | Update | Bath & tidy spotlight | Book |
| 6 | 6 | Update | Puppy intro groom / first-timer welcome | Book |
| 7 | 7 | Update | Seasonal de-shedding reminder | Book |
| 8 | 8 | Update | What makes us different | Book |
| 9 | 9 | Update | Service-area shout-out and parking tip | Book |
| 10 | 10 | Update | Nail trim & grind add-on, plus Saturday reminder | Book |
Post 1: Saturday appointments are here
- Type: Event
- Title: Now booking Saturdays starting May 4 (36 characters)
- Dates / code / terms: Start date: May 4 [year]. End date: [event end date]. GBP events need an end date, so pick one, for example the end of the season. Times: [Saturday hours], or turn off the time toggle.
- Post text:
Saturday grooming is here! Starting May 4, Paws & Suds is booking Saturday appointments for mobile dog grooming in Austin. 🐾
Until now we've been weekdays only, so if your work week has made it hard to fit in a groom, this one's for you.
Our fully self-contained van comes to you in South Congress, Zilker, Travis Heights, Circle C and Barton Hills. Your dog is groomed one at a time, with no cages.
Choose a full groom, a bath & tidy or a puppy intro groom. You can also add a nail trim & grind or a de-shedding treatment.
Tap Book to grab a Saturday slot.
- CTA button: Book
- Button link: pawsandsuds.com/book
- Photo idea: The van parked at a curb on a sunny weekend morning, shot from across the street so the whole van is in frame. Landscape 4:3, good natural light, no text overlay.
- Approx. characters: 560
Post 2: $10 off your first groom
- Type: Offer
- Title: $10 off your first groom for new clients (39 characters)
- Dates / code / terms: $10 off first groom for new clients. Code: NEWPUP. Valid through June 30. Start date: [offer start date]. Put NEWPUP in the GBP "Coupon code" field.
- Post text:
New to Paws & Suds? Take $10 off your dog's first groom with code NEWPUP, valid through June 30.
We're a family-owned mobile dog grooming service in Austin, and we bring grooming right to your door. Our van has its own water and power, so all we need is a parking spot near your home.
Every visit is one dog at a time, with no cages, and we use hypoallergenic, fragrance-free shampoo by default.
Offer: $10 off first groom for new clients. Use code NEWPUP. Valid through June 30.
Tap Book to schedule your first visit.
- CTA button: Book
- Button link: pawsandsuds.com/book
- Photo idea: A freshly groomed dog sitting on its own front step or porch right after a groom. Landscape 4:3, soft daylight, no text overlay. Get the owner's permission before posting.
- Approx. characters: 540
Post 3: Full groom spotlight
- Type: Update
- Post text:
A full groom without leaving home: bath, breed haircut, nails and ears, from $85.
Our full groom is the complete package for Austin dogs who need a proper haircut, not just a wash. Here's what's included:
- A bath with hypoallergenic, fragrance-free shampoo
- A haircut suited to your dog's breed
- Nails and ears
It all happens in our self-contained van parked near your door, whether you're in South Congress or Circle C. Your dog is the only one in the van, and there are no cages.
Tap Book to choose a full groom.
- CTA button: Book
- Button link: pawsandsuds.com/book
- Photo idea: A side-by-side shot of a real client dog before and after a breed haircut, both taken in the same spot and light. Landscape 4:3, no text overlay.
- Approx. characters: 500
Post 4: How mobile grooming works
- Type: Update
- Post text:
Wondering how mobile dog grooming works? It's simpler than a trip to the salon.
1. Book online and pick your service.
2. On the day, our van parks near your door. It carries its own water and power, so we only need a parking spot.
3. Your dog is groomed in the van, one dog at a time, with no cages.
4. Your freshly groomed pup comes straight back to you at home.
No car rides, no waiting room and no drop-off window to plan around. We serve Zilker, Barton Hills and nearby Austin neighborhoods.
Tap Book to see open times.
- CTA button: Book
- Button link: pawsandsuds.com/book
- Photo idea: The open van door showing the clean grooming table and tub inside. Landscape 4:3, bright daylight, no people or text in frame.
- Approx. characters: 520
Post 5: Bath & tidy spotlight
- Type: Update
- Post text:
Not due for a haircut? Our bath & tidy keeps your dog fresh between full grooms, from $60. 🛁
Here's what it includes:
- A bath with hypoallergenic, fragrance-free shampoo
- A full blowout
- A face, feet and sanitary trim
It's a good fit for dogs who don't need a full breed cut, or for keeping things neat between bigger grooms. We come to you in Travis Heights, South Congress and nearby Austin neighborhoods, and groom one dog at a time.
Tap Book and choose bath & tidy.
- CTA button: Book
- Button link: pawsandsuds.com/book
- Photo idea: A close-up of a dog's fluffy, just-blown-out coat and tidy paws on the grooming table. Landscape 4:3, good light, no text overlay.