Pool Season Promo Calendar (ICS)

BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Donkley.ai//Pool Promo Calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Crystal Clear Pool Care - 2025 Promo Calendar
X-WR-TIMEZONE:America/New_York
X-WR-CALDESC:2025 promo calendar for Crystal Clear Pool Care. Made by a Don
 kley AI worker. AI can make mistakes\; please review before you rely on it
 .
BEGIN:VEVENT
UID:ccpc-2025-promo-01@donkley.ai
DTSTAMP:20250101T120000Z
DTSTART;VALUE=DATE:20250310
DTEND;VALUE=DATE:20250311
SUMMARY:START HERE: How to use this promo calendar
DESCRIPTION:Goal: Know what is on this calendar and what to check before an
 ything goes out.\n\nTo-do:\n- Read this note\, then open each event on its
  date.\n- Review every price\, offer and date before sending.\n- Paste the
  copy into your email tool\, Facebook page and text app.\n\nTHE THREE CAMP
 AIGNS (2025)\n1) Pre-Season Opening / Early-Bird: Mar 10 - Apr 24. Offer: 
 $25 off openings booked before April 15 (last day Apr 14).\n2) Summer Gree
 n-Pool Rescue: Jun 2 - Aug 5. Offer: free water test with any green-pool c
 leanup (from $350). Weekly maintenance upsell at $45/visit\, never discoun
 ted.\n3) Fall Closing / Early-Bird Closing: Aug 4 - Sep 9\, then off-seaso
 n thank-you (Oct 7) and book-next-season (Nov 18). Offer: $20 off closings
  booked before Sept 1 (last day Aug 31).\n\nCLIMATE ASSUMPTION\nSeasonal. 
 Central Ohio pools close for winter. Timing uses your own dates: most clie
 nts open around Memorial Day (May 26\, 2025) and close mid-to-late Septemb
 er.\n\nOTHER ASSUMPTIONS\n- Channels: your email list (about 400)\, Facebo
 ok page and text list.\n- No promo sends May 1-14 (your busiest weeks). No
  sends on Memorial Day (May 26)\, July 4\, Labor Day (Sep 1)\, Veterans Da
 y or Thanksgiving.\n- Dates are all-day reminders. Pick your own send time
 .\n- Booking link = crystalclearpools.com. Swap in a direct booking page i
 f you have one.\n- Green-pool cleanup is "starting at $350" in all copy\, 
 since price depends on the pool.\n\nBEFORE YOU SEND\n- Double-check all pr
 ices and offers. Nothing here should promise more than you can deliver.\n-
  Consent: only email or text people who agreed to hear from you. Keep the 
 unsubscribe link in emails and keep "Reply STOP to opt out" in texts.\n- F
 LEX NOTE: Re-send the green-pool SMS/Facebook post within 48 hours after a
 ny major storm or heat wave.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:ccpc-2025-promo-02@donkley.ai
DTSTAMP:20250101T120000Z
DTSTART;VALUE=DATE:20250310
DTEND;VALUE=DATE:20250311
SUMMARY:Opening prep: plan and confirm early-bird offer
DESCRIPTION:Goal: Lock in the opening offer and crew plan before launch.\n\
 nTo-do:\n- Confirm $25 off openings booked before April 15 (in-ground $275
  / above-ground $195).\n- Block opening slots for late May and early June.
 \n- Clean up your email and text lists (opted-in contacts only).\n- Schedu
 le the Mar 18 launch.\n\nFACEBOOK\nSpring is coming\, Columbus! Our 2025 p
 ool opening calendar opens next week. Watch this page for an early-bird de
 al. Call (614) 555-0100.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:ccpc-2025-promo-03@donkley.ai
DTSTAMP:20250101T120000Z
DTSTART;VALUE=DATE:20250318
DTEND;VALUE=DATE:20250319
SUMMARY:Early-bird opening launch
DESCRIPTION:Goal: Get early bookings with the $25-off offer.\n\nTo-do:\n- S
 end the email to your full list.\n- Send the text and post on Facebook.\n-
  Pin the Facebook post to the top of the page.\n\nEMAIL\nSubject: Book you
 r pool opening early\, save $25\nHi there\, it's Crystal Clear Pool Care. 
 We're booking 2025 pool openings now for Dublin\, Westerville\, Hilliard a
 nd nearby. Openings are $275 for in-ground and $195 for above-ground pools
 . Book before April 15 and take $25 off. Most folks want to swim by Memori
 al Day\, and our calendar fills up fast in May\, so grabbing a date now ma
 kes it easy. Book at crystalclearpools.com or call (614) 555-0100. Thanks\
 , Crystal Clear Pool Care\n\nSMS\nCrystal Clear Pool Care: 2025 pool openi
 ngs are booking now. Book before 4/15 and save $25. crystalclearpools.com 
 or (614) 555-0100. Reply STOP to opt out\n\nFACEBOOK\nPool openings for 20
 25 are booking now! Book before April 15 and get $25 off your opening ($27
 5 in-ground\, $195 above-ground). Book at crystalclearpools.com or call (6
 14) 555-0100.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:ccpc-2025-promo-04@donkley.ai
DTSTAMP:20250101T120000Z
DTSTART;VALUE=DATE:20250401
DTEND;VALUE=DATE:20250402
SUMMARY:Opening reminder: two weeks left
DESCRIPTION:Goal: Nudge people who haven't booked yet.\n\nTo-do:\n- Send th
 e email only to people who haven't booked.\n- Post on Facebook.\n- Send th
 e text.\n\nEMAIL\nSubject: Two weeks left to save $25 on your opening\nQui
 ck reminder from Crystal Clear Pool Care: the $25 early-bird discount on p
 ool openings ends April 14. That's $250 instead of $275 for in-ground pool
 s\, or $170 instead of $195 for above-ground. Pick your date now and we'll
  get your pool opened and ready for summer\, with no last-minute scramble.
  Book online at crystalclearpools.com or give us a call at (614) 555-0100.
  See you soon!\n\nSMS\nCrystal Clear Pool Care: 2 weeks left to save $25 o
 n your pool opening. Book by 4/14 at crystalclearpools.com or (614) 555-01
 00. Reply STOP to opt out\n\nFACEBOOK\nTwo weeks left! Book your pool open
 ing by April 14 and save $25. In-ground $250\, above-ground $170 with the 
 discount. Grab your date at crystalclearpools.com.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:ccpc-2025-promo-05@donkley.ai
DTSTAMP:20250101T120000Z
DTSTART;VALUE=DATE:20250409
DTEND;VALUE=DATE:20250410
SUMMARY:Opening last call: spots filling
DESCRIPTION:Goal: Honest urgency before the discount ends.\n\nTo-do:\n- Che
 ck how many late-May slots are left so your wording is true.\n- Send email
  and text.\n- Post on Facebook with a photo of a freshly opened pool (your
  own photo).\n\nEMAIL\nSubject: Last call: early-bird pool