The Foundry Hall Corporate Sales Kit
Positioning statement: The Foundry Hall is downtown Columbus's one-building offsite: a stage hall, a tech-ready boardroom, and a rooftop terrace inside a converted 1920s brick machine shop, so your whole event runs in one place with a dedicated coordinator and in-house AV. Three key messages run through the whole kit:
- Everything under one roof. Plenary, breakouts, and reception happen without moving locations.
- Low-hassle and reliable. An in-house AV tech is included during events, every booking gets a dedicated event coordinator, and there's 1 Gbps Wi-Fi and in-house catering.
- Easy to reach and easy to budget. It's 10 minutes from CMH, with a 120-car on-site lot plus two garages within a block, and clear per-person meeting packages.
1. Sales Deck Outline (17 slides)
Slide 1: Cover
- Headline: Your whole offsite, one historic downtown building.
- On-slide copy:
- The Foundry Hall · Downtown Columbus, Ohio
- Stage hall · Tech-ready boardroom · Rooftop terrace
- Corporate events, start to wrap
- [ADD: logo]
- Visual direction: Full-bleed hero photo of the brick exterior or the Main Hall with its exposed beams. Use industrial-chic styling: warm brick tones, black steel accents, clean sans-serif type. [ADD: professional exterior/Main Hall photo]
- Speaker notes: "Thanks for making time. I'll keep this focused on your event, not a generic tour of our building. Before I start, what's the one thing that would make this event a win for you?" Use their answer to decide which slides to spend time on.
Slide 2: We Understand Your Event
- Headline: You're the one who has to make it work.
- On-slide copy:
- Right room for your headcount
- AV that works the first time
- No surprise costs
- Easy parking and travel
- An event your leadership remembers for the right reasons
- Visual direction: Simple icon grid (five icons) on a brick-texture or charcoal background. No stock photos of people.
- Speaker notes: "Most of the planners we work with are HR, executive assistants, or office managers. Events are one part of a very full job. The worries are usually the same: will it fit, will the tech work, and will the bill match the quote. Which of these has bitten you at a past event?"
Slide 3: The Foundry Hall at a Glance
- Headline: Three event spaces, one building, zero shuttles.
- On-slide copy:
- Converted 1920s brick machine shop
- Main Hall · Loft Boardroom · Rooftop Terrace
- 10 minutes from CMH
- 120-car on-site lot + 2 garages within a block
- 42 corporate events hosted in 2023
- Visual direction: Simple stacked-floor diagram of the building: Main Hall, Loft Boardroom (2nd floor), Rooftop Terrace. Label the freight elevator. [ADD: confirm floor/level of Rooftop Terrace for the diagram]
- Speaker notes: "The big idea is that you can run a full day without moving anyone across town. Your general session, your breakout, and your evening reception are all in this building. We hosted 42 corporate events here in 2023, so this format is familiar to us. Is your event a single-session day, or do you need more than one room?"
Slide 4: Main Hall
- Headline: A real stage for your all-hands and kickoffs.
- On-slide copy:
- 4,200 sq ft · 16-ft exposed-beam ceilings
- 250 theater · 160 banquet rounds · 300 reception
- Built-in 24x12 stage
- 2 laser projectors + screens · wireless mics
- Visual direction: Wide shot of the Main Hall in theater setup facing the stage, projectors on. Add a second, smaller inset of the banquet-rounds setup. [ADD: Main Hall photos, theater and banquet]
- Speaker notes: "This is where most sales kickoffs and all-hands happen. The stage is built in, so there's no rented riser to set up, and the projectors and wireless mics are already here. It flips from theater seating for 250 to rounds for 160 or a standing reception for 300. Picture your CEO on that stage: how many people are in the room?"
Slide 5: Loft Boardroom
- Headline: Leadership sessions with natural light and Zoom built in.
- On-slide copy:
- 2nd floor · 20 boardroom · 40 classroom
- 85-inch display with Zoom Rooms
- Whiteboard wall
- Natural light
- Visual direction: Photo of the boardroom setup with daylight through the windows. Show the 85-inch display mid-call and the whiteboard wall covered in sticky notes. [ADD: Loft Boardroom photo]
- Speaker notes: "This is the room leadership teams like for strategy sessions. Remote colleagues join through Zoom Rooms on the 85-inch display, and the whiteboard wall gives you plenty of space to work. It seats 20 boardroom-style or 40 in classroom, so it also works as a breakout next to a Main Hall session. Will anyone be joining remotely?"
Slide 6: Rooftop Terrace
- Headline: End the day with a skyline view.
- On-slide copy:
- 120 standing reception · 70 seated
- Skyline view · patio heaters
- Available March through November
- Add-on to Main Hall evening events
- Visual direction: Golden-hour photo of the terrace with the skyline behind it, heaters visible, cocktail-style setup. [ADD: Rooftop photo, ideally at dusk]
- Speaker notes: "This is the part people remember. One of our corporate clients said their team still talks about the rooftop reception. It's available March through November and has patio heaters for cooler evenings. Do you picture a networking hour after the sessions, or is this a one-part event?"
Slide 7: Corporate Events We Host
- Headline: Built for the events on your calendar.
- On-slide copy:
- Sales kickoffs
- Leadership offsites
- Quarterly all-hands
- Training days
- Holiday parties
- Client appreciation nights
- Visual direction: Six-tile grid. Each tile pairs an event type with the space photo that fits it (e.g., SKO with the Main Hall stage, offsite with the Loft, client night with the Roo