Job Posting Ad Copy: Marketing Coordinator
Assumptions: Tone is friendly, down-to-earth, and a little playful, as you asked. Hybrid means remote on Monday and Friday. Your instructions cut off after Variant 2, so I added Variant 3 as a short post for social media or referrals, followed by quality checks and a placeholder list.
Job title options
| Title | Why it works |
|---|---|
| Marketing Coordinator | Your title. It's the standard, most-searched term for this level of role. |
| Marketing Coordinator (Email & Social) | Adds the two biggest parts of the job, so candidates with Klaviyo or social experience can spot it fast. |
| Marketing Coordinator, Outdoor Retail | Draws applicants who search by industry and signals the outdoor gear focus. |
Variant 1: LinkedIn (professional, full)
Marketing Coordinator at Summit Trail Outfitters
Love good writing, clean campaigns, and gear that's built for the trail? Summit Trail Outfitters is looking for a Marketing Coordinator to keep our email, social, and website humming. You'll be the hands-on engine behind how our customers hear from us, from the newsletter in their inbox to the product page they read before buying their next tent.
Pay & key details: $55,000–$65,000 per year (salary, depending on experience) plus an annual performance bonus · Denver, CO (hybrid: in our RiNo office Tuesday–Thursday) · Full-time · [Core working hours]
What you'll do
- Run our email newsletter in Klaviyo, from planning to writing to sending
- Schedule and manage posts on Instagram, TikTok, and Facebook
- Coordinate with photographers on product shoots, keeping timelines and shot lists on track
- Help plan and run 4–5 in-store events a year
- Pull together monthly marketing reports so the team can see what's working
- Write clear, useful product descriptions for our website
- Work closely with and report to our Marketing Manager
What you'll bring
- 1–3 years of marketing experience
- Strong writing skills. You can make a rain jacket sound worth reading about.
- Comfort with Canva
- Experience with a social media scheduling tool
- Availability for some weekend event work. You'll get comp time for it.
Nice to have
- Experience with Shopify
- Basic photo editing skills
- A love of hiking, camping, or time outdoors
What we offer
- Annual performance bonus
- Medical, dental, and vision insurance (company pays 80%)
- 401(k) with a 4% company match
- 15 days of PTO plus 10 holidays
- 40% off our gear
- Summer Fridays: half days June through August
- $500 per year outdoor activity stipend
- Hybrid schedule with remote Mondays and Fridays
About Summit Trail Outfitters We're a 25-person outdoor gear brand founded in 2014. Today we run 2 stores in Colorado and an online shop. We're friendly, down-to-earth, and allergic to corporate jargon.
How to apply Send your resume and 3 sentences about your favorite trail to the email on our careers page: [Careers page link]. We'd love to hear where you like to go.
[Optional, only if accurate: Summit Trail Outfitters is an Equal Opportunity Employer. We welcome applicants of all backgrounds.]
Variant 2: Indeed (scannable, search-friendly)
Job title: Marketing Coordinator Pay: $55,000–$65,000 per year (salary, depending on experience) + annual performance bonus Location: Denver, CO (RiNo). Hybrid, in office Tuesday–Thursday Job type: Full-time Schedule: Monday–Friday, [Core working hours], with some weekend event work (comp time given)
Overview Summit Trail Outfitters is a 25-person outdoor gear brand with 2 Colorado stores and an online shop. We're hiring a Marketing Coordinator to handle email marketing, social media, product content, and events. You'll report to our Marketing Manager.
Responsibilities
- Manage the email newsletter in Klaviyo
- Schedule social media posts on Instagram, TikTok, and Facebook
- Coordinate with photographers for product photo shoots
- Help plan 4–5 in-store events per year
- Pull monthly marketing reports
- Write product descriptions for our ecommerce website
Requirements
- 1–3 years of marketing experience
- Strong copywriting and writing skills
- Comfort with Canva
- Experience with a social media scheduling tool
- Available for occasional weekend events
Nice to have
- Shopify experience
- Basic photo editing
- Interest in hiking, camping, or the outdoors
Benefits
- Annual performance bonus
- Medical, dental, and vision (company pays 80%)
- 401(k) with 4% match
- 15 days PTO + 10 holidays
- 40% employee discount on gear
- Summer Fridays (half days, June–August)
- $500/year outdoor activity stipend
- Hybrid work (remote Mondays and Fridays)
How to apply Send your resume and 3 sentences about your favorite trail to the email listed on our careers page: [Careers page link].
[Optional, only if accurate: Summit Trail Outfitters is an Equal Opportunity Employer.]
Variant 3: Short post (social media, newsletter, or referrals)
We're hiring: Marketing Coordinator 🏔️
Summit Trail Outfitters is looking for a Marketing Coordinator to run our Klaviyo newsletter, schedule our social posts, write product descriptions, and help throw a few in-store events each year.
💰 $55,000–$65,000/yr + annual bonus 📍 Denver, hybrid (RiNo office Tue–Thu) 🎒 Medical/dental/vision, 401(k) match, 40% off gear, Summer Fridays, and a $500 outdoor stipend
You bring 1–3 years of marketing experience, strong writing, and comfort with Canva and a social scheduling tool.
To apply, send your resume and 3 sentences about your favorite trail to the email on our careers page: [Careers page link]
(The emojis are optional. Remove them if you post this on LinkedIn or a job board.)
Quality checks
- Pay transparency: ✅ The pay range, period, type, and bonus appear near the top of all three variants.
- Honesty: ✅ Only your facts are used. No bonus amount, benefit start date, or office address