Media Kit Copy Pack: Maya Lin / @mayamakesmeals

0. Quick Notes

• Placeholders to fill: add-on prices for whitelisting, exclusivity, rush delivery, and raw footage; your monthly ambassador rate; your website URL; and the Austin grocery chain's name, if you're allowed to share it. Each one appears in brackets, like [$___].
• Engagement rates: I calculated these two ways, by followers and by views. Your Instagram likes, comments, and saves weren't labeled as Reel-only or all-post averages, so I assumed they are averages across your recent Instagram posts. Change the wording if they're Reel-only.
• Demographics: these come from Instagram insights only, so I labeled them that way. I didn't state a percentage for men, because the remaining 22% may include "unknown" or other categories.
• Bundle prices: these are suggestions with modest discounts. The component totals use your own rates.
• Section 5 brief: it cut off at "A 2-sentence '…". I assumed it meant a 2-sentence elevator pitch and wrote one. If you meant something else, use your free change request.

1. Cover Page

Maya Lin @mayamakesmeals · Instagram & TikTok · Fifteen Dollar Dinners newsletter

Tagline options

1. Real dinners. Real receipts. Under $15.
2. Feeding a family of four for under $15
3. 30-minute dinners, kid helpers, receipts included.

Positioning statement Maya Lin helps busy, budget-minded families get dinner on the table with 30-minute, under-$15 recipes, each backed by a real grocery receipt. That transparency earns the trust that makes her audience act.

At a glance

*See the formula footnote in Section 3. Stats as of May 2025.

2. About

Short bio (third person, ~40 words) Maya Lin is the Austin-based creator behind @mayamakesmeals, where she shares 30-minute family dinners that feed four for under $15. Every recipe comes with a real grocery receipt breakdown, and often with her two kids helping.

Medium bio (third person, ~100 words) Maya Lin is the budget family cooking creator behind @mayamakesmeals, reaching 109.2K followers across Instagram and TikTok and 6,200 newsletter subscribers. Based in Austin, Texas, Maya builds 30-minute dinners that cost under $15 to feed a family of four. Every recipe includes a real grocery receipt breakdown, so her audience knows exactly what they'll spend before they shop. Her two kids, ages 7 and 10, are often right there in the kitchen, which keeps the content warm, funny, and refreshingly real. Maya has partnered with HelloFresh and OXO and was named to Austin Monthly's "Local Food Voices" list in 2024.

First-person version (~80 words) Hi, I'm Maya! I make 30-minute dinners that feed my family of four for under $15, and I show you the actual grocery receipt every time. My kids (7 and 10) are usually helping, which means things get a little messy and a lot of fun. Over 109K people follow along on Instagram and TikTok, and 6,200 read my Fifteen Dollar Dinners newsletter. I partner with brands that make family cooking easier, tastier, or more affordable.

Brand boilerplate (~60 words) @mayamakesmeals is a budget family cooking brand created by Austin-based creator Maya Lin. Through Instagram, TikTok, and the Fifteen Dollar Dinners newsletter, Maya shares 30-minute recipes that feed four for under $15, each with a real grocery receipt breakdown. The brand serves busy, cost-conscious families who want honest, practical, kid-friendly meals, and the brands that help them get there.

What I create

• $15 Family Dinners: 30-minute weeknight meals for four, priced line by line.
• Receipt Breakdowns: real grocery receipts showing exactly what each meal costs.
• Kids in the Kitchen: simple, age-appropriate cooking moments with my 7- and 10-year-old.
• Smart Grocery Hauls: how to shop, swap, and stretch a budget at the store.
• Tools That Earn Their Spot: kitchen gear that actually saves time on busy nights.
• Newsletter Meal Plans: weekly Fifteen Dollar Dinners ideas delivered to 6,200 inboxes.

Values & partnership fit

• Great fit: grocery stores and grocery delivery, kitchen tools and cookware, meal kits, and kid-friendly food brands.
• What partners can expect: a warm, funny, practical voice that's never salesy. Products are shown in real family cooking, with honest pricing.
• Not a fit: alcohol, diet pills, or weight-loss products.
• Suggestion: add a line noting that your kids' on-camera involvement is always at your discretion. This sets expectations early.

3. Audience & Stats

Platform overview (Stats as of May 2025)

Audience demographics (Instagram insights)

Top cities: Houston, Austin, Dallas, Atlanta

Why this audience matters to brands

• The household decision-maker: 78% of Instagram followers are women and 74% are ages 25–44, the people planning meals and doing the shopping.
• Saves signal purchase intent: an averag