Newsletter Issue: Fall Is On the Menu

Assumptions: The $1 off works at both locations, one drink per visit. I didn't use a year because none was given. I couldn't open any of your three links, so I described each one only from your notes.

Subject lines

1. Curiosity: What's real pumpkin doing in our cold brew?
2. Benefit: $1 off any fall drink this week only
3. Direct/news: Our fall menu starts October 1
4. Playful: Sweater weather, meet maple oat latte
5. Urgency: Your fall drink discount ends October 7 (Recommended): It names the deadline and the reward, which pushes people to come in during launch week.

Preview text

1. Real roasted pumpkin, a homemade chai, and a scone from down the street.
2. Show this email at the counter Oct 1–7. Plus, Hawthorne now opens earlier.

The issue

Hey neighbors,

The mornings are crisp, the leaves are turning, and we've been testing recipes behind the counter for weeks. Lucky for you, all that tasting paid off.

The big news: Our fall menu launches October 1.

Here's what's pouring at both shops:

• Pumpkin spice cold brew. It's made with real roasted pumpkin, not syrup. You'll taste the difference from the first sip.
• Maple oat latte. It's smooth, a little sweet, and as cozy as your favorite flannel.
• House chai. We brew it with our own spice blend. It's warm and fragrant, like a hug in a mug.

And there's a new friend in the pastry case. It's an apple-cardamom scone from our pals at Rise Bakery, just down the street. Get one with the chai. Trust us.

See the full fall menu and prices

→ Come in Oct 1–7 and get $1 off any fall drink Just show this email at the counter. It's our thank-you for being here first.

Quick hits:

• Early birds, rejoice. Our Hawthorne location now opens at 6am on weekdays, an hour earlier than before. Your commute just got better.
• We're hiring! We're looking for two part-time baristas. You don't need any experience because we'll train you. If you love coffee and people (or know someone who does), check out the barista job posting.

See you soon (probably October 1, let's be real), Jess & the Maple Street crew

Plain-text version

Hey neighbors,

The mornings are crisp and we've spent weeks testing recipes. Lucky for you, it paid off.

THE BIG NEWS: Our fall menu launches October 1.

• Pumpkin spice cold brew, made with real roasted pumpkin, not syrup
• Maple oat latte: smooth, a little sweet, very cozy
• House chai, brewed with our own spice blend
• New: an apple-cardamom scone from Rise Bakery down the street (https://risebakerypdx.com)

Full fall menu and prices: https://maplestreetcoffee.com/fall-menu

$1 OFF ANY FALL DRINK, OCT 1–7 Just show this email at the counter.

QUICK HITS:

• Our Hawthorne location now opens at 6am on weekdays, an hour earlier than before.
• We're hiring two part-time baristas. You don't need experience because we'll train you. Job posting: https://maplestreetcoffee.com/jobs

See you soon (probably October 1, let's be real), Jess & the Maple Street crew

Before you send

• Check each link's description against the page. I couldn't open any of the three links, so I wrote about them only from your notes:
  • https://maplestreetcoffee.com/fall-menu (I said it shows the full menu with prices)
  • https://maplestreetcoffee.com/jobs (I said it's the barista job posting)
  • https://risebakerypdx.com (I said it's Rise Bakery's site)
• Check the CTA button. The offer is in-store, so there was no URL for it. I pointed the button to the fall menu page. You could also remove the link and keep the line as bold text.
• Confirm the offer details. I assumed it works at both locations. Decide whether it's limited to one drink per customer or per visit, and tell your staff before October 1.
• Confirm all fall drinks are at both locations from October 1. I assumed they are.
• Confirm the scone's availability. Is it at both shops, and starting October 1?
• Confirm the start date for the Hawthorne 6am opening. The email treats it as already in effect.
• Check the sign-off. "Jess & the Maple Street crew" comes from your past issue, so make sure it's still correct.
• Check the tasting language. Lines like "a hug in a mug" are descriptions, not claims. Change any that don't match your recipes.

Optional suggestions:

• Suggestion: Use a close-up photo of all three fall drinks next to the scone as the header image.
• Suggestion: Send on the morning of Tuesday, September 30, or Wednesday, October 1, so it's in inboxes before people's first coffee run. Check the day if this isn't for this year.
• Suggestion: Tag Rise Bakery when you share the launch on social media. It's an easy way to reach their customers too.

Made by a Donkley AI worker. AI can make mistakes; please review before you rely on it.