Studio Steady Quiz Funnel: "Why Is Your Design Income Feast or Famine?"
0. Assumptions
- Tone: Warm, witty, and encouraging, with no corporate jargon, as you asked. The copy talks to designers like a friend who's been there.
- Result types: You didn't supply any, so I created four. Each one ties to a pillar of Booked Solid (positioning, pricing, client attraction) plus a "consistency" angle, which is where feast-or-famine usually comes from.
- Proof: The only proof I used is "140+ designers have taken Booked Solid." Testimonials are marked placeholders. I didn't promise any income, including the $6–10k goal, which appears only as something the quiz-taker wants.
- Course details: I only know it's six weeks, group-based, $497, and covers positioning, pricing, and a simple client-attraction system. I don't know the week-by-week structure, so the copy doesn't claim what happens in which week.
- Bracketed labels: Answer labels like [The Chameleon] are for your setup only. Delete them before pasting answers into ScoreApp.
- Not included: Follow-up emails weren't part of this order. Section 4 includes a simple ConvertKit tagging plan so you're ready for them.
1. Quiz Strategy Snapshot
Summary: This quiz is for freelance graphic and brand designers 1–5 years in who are tired of the feast-or-famine cycle, rely on referrals, undercharge, and would rather eat a stock-photo watermark than cold pitch. It answers one question: "What's really keeping my design business from being steady?" Each result names a different bottleneck:
- The Chameleon has a positioning gap.
- The Generous Genius has a pricing gap.
- The Best-Kept Secret has a visibility gap.
- The Rollercoaster Rider has a consistency gap.
Each result then shows how Booked Solid fixes that specific piece. That makes the course feel like the obvious next step rather than a generic pitch. The free Pipeline Audit call catches anyone not ready to buy yet.
| Result Type | Core Bottleneck | What They Need Next | Offer Angle |
|---|---|---|---|
| The Chameleon | Positioning: designs for everyone, so is the obvious choice for no one | A clear niche and message the right clients instantly "get" | Booked Solid's positioning work turns range into a recognizable specialty |
| The Generous Genius | Pricing: undercharges, over-delivers, says yes to scope creep | Confident pricing, clear packages, and boundaries | Booked Solid's pricing work helps them charge for the value they already deliver |
| The Best-Kept Secret | Visibility: great work nobody sees; 100% referral-dependent | A comfortable, non-salesy way to be seen by good-fit clients | Booked Solid's client-attraction system replaces "hoping for referrals" with a simple plan |
| The Rollercoaster Rider | Consistency: markets only when the calendar is empty | A small, repeatable pipeline habit that runs even when busy | Booked Solid's simple system smooths the cycle so the next famine isn't a surprise |
Title options:
- Why Is Your Design Income Feast or Famine? ⭐ Top pick. It uses your audience's exact phrase for their pain, so they'll recognize themselves instantly.
- What's Really Standing Between You and a Waitlist of Dream Clients?
- Which Freelance Designer Type Are You (and What's Keeping You From Booked Solid)?
2. Quiz Landing / Intro Page
Headline: Why Is Your Design Income Feast or Famine?
Subheadline: You're talented. Your clients love you. So why does your bank account still look like a heart-rate monitor? Take the 2-minute quiz and find out what's really going on.
In 2 minutes you'll discover:
- Your freelance designer type. This is the hidden pattern behind your busy-then-broke months.
- The one bottleneck worth fixing first. (Hint: it's probably not "post more on Instagram.")
- 3 simple next steps you can take today. No cold pitching required.
Reassurance line: Free, takes about 2 minutes, and there are no wrong answers. Just honest ones.
CTA button text (pick one):
- Find My Designer Type
- Show Me What's Going On
- Start the Quiz →
About the creator (optional): Hi, I'm Maya Lin, a business coach for freelance graphic and brand designers and the founder of Studio Steady. More than 140 designers have taken my course, Booked Solid. [ADD 1 SENTENCE ABOUT YOUR OWN DESIGN OR FREELANCE BACKGROUND, IF YOU'D LIKE TO SHARE IT.]
3. Quiz Questions
Delete the bracketed result names before pasting into ScoreApp. They're for your scoring setup only.
Q1. Be honest. Your design desktop right now looks like…
- A) A bakery folder, a crypto startup folder, a dentist folder, and a wedding invite folder. Variety is the spice of life! [The Chameleon]
- B) Pretty tidy, apart from the "bonus files" folder full of extras I threw in for free [The Generous Genius]
- C) A folder of gorgeous finished work I've never actually shown anyone [The Best-Kept Secret]
- D) Either 14 open projects or zero, depending on the month [The Rollercoaster Rider]
Q2. It's Monday morning and an email lands: "Hi! How much for a logo?" Your first move?
- A) Reply quickly with a number, then spend the afternoon wondering if it was too much [The Generous Genius]
- B) Do a little happy dance. It's the first inquiry in three weeks! [The Rollercoaster Rider]
- C) Say yes. And mention you can do their packaging, website, and menus too [The Chameleon]
- D) Check who referred them, because that's how literally every client finds you [The Best-Kept Secret]
Q3. Someone at a party asks, "So what do you do?" You say…
- A) "I'm a designer! I do a bit of everything, really." [The Chameleon]
- B) "Oh, just some freelance design stuff," then quickly ask about their job [The Best-Kept Secret]
- C) "Branding, mostly! I'm either slammed or twiddling my thumbs. Ask me next month." [The Rollercoaster Rider]
- D) "Branding for small businesses. I love helping people who can't